Idea launches 'Choice Recharge', offers options to choose packs

In what is claimed to be a one-of-its-kind scheme, Idea Cellular is now offering subscribers in Delhi circle to choose the benefit they want from a recharge. Under the scheme, Choice Recharge, users have option to choose from four different options - 40 Local/STD mins, 150 Local Idea Night mins, 45 Local Mobile mins and 250 Local/STD SMS – from a single recharge of Rs. 25.

Choice recharge offer comes with a ‘pack on pack’ feature, which allows subscribers to avail other options as well by going for another recharge of the same value.

Idea Cellular had recently launched similar Choice Recharge plan for Tamil Nadu customers. The plan allows users of Tamil Nadu circle to choose one of several packs under single recharge of Rs. 15. The benefits are Idea to Idea Calling, SMS, Local Mobile Minutes and Internet Offers.

Launching the new offers, Mr. Sanjeev Govil, Chief Operating Officer–Delhi & Haryana, Idea Cellular says, “Customer satisfaction is very important to us and at Idea we always strive to add something extra to all our products and offerings. The new ‘Choice Recharge’ offers the benefit of choosing what the customer wants; the convenience of just using a single recharge for an umbrella of offerings; gives the option of experimenting with different options and try out new plan with every recharge; and the low value of the recharge enables quick purchase decision. We are hopeful that our efforts will continue to be well received and appreciated.”