ZTE launches a range of low to mid end smartphones in India

ZTE has announced its arrival to the Indian market at an event in Mumbai today with an onslaught of a total of six devices and four 3G data cards. With these new devices, the Chinese mobile giant aims to capture some marketshare and mind share in the world’s second fastest growing smartphone market. While data has proven that the smartphone market is just a miniscule part of the whole mobile phone market in India, it is indeed growing faster than any other. This lucrative opportunity has provided us, the consumers with a lot of choices and that includes various Chinese companies like Gionee, Huawei, Lenovo and now ZTE. The company has launched four mid range devices in the Blade range as a part of their complete portfolio roll out.


The ZTE Blade L being the costliest of the range has a 5.0 inch WVGA 800×480 display. Price at Rs. 12,599/ the complete specifications are -

• 5.0 inch WVGA 800×480 display
• 10.5mm thick, 200 gms weight
• 1.2 GHz Dual Core processor with 512 MB RAM
• 4 GB Internal Memory with micro SD cards upto 32 GB
• 5 MP AF rear camera with single LED flash, 720p video recording, 0.3 MP VGA Front facing camera
• 3G, WiFi, Bluetooth and GPS, DUAL SIM. Only one SIM will work with 3G.
• Android 4.0 ICS

For Rs. 12,599 this does seem a bit lacking in specs when compared to the other phones in the same price range.

ZTE Blade G2 is another similarly priced mid range handset, but with a slightly more modest 4.5 inch screen with a 854×480 resolution. Priced at Rs. 11,599 the complete specifications are -

• 4.5 inch 854×480 display
• 9.9mm thick, 145g weight
• 1.2 GHz quad core processor with 512 MB RAM
• 4 GB internal memory with micro SD card slot support, upto 32 GB
• 5 MP AF rear camera with 720p video and 0.3 MP front facing camera
• BesAudEnh support
• Bluetooth, WiFi, 3G with Dual SIM. Only one SIM will work with 3G.
• Android 4.1 Jellybean
• 2000 mAH battery

Another mid range offering from ZTE is the Blade E. Priced at Rs. 11,999, the complete specifications are -

• 4.5 inch 854×480 resolution IPS LCD
• 11mm thick and 140g weight
• 1.2 GHz Quad Core processor with 512 MB RAM
• 5 MP rear facing camera with 720p video recording and 0.3 MP front facing camera
• 4 GB of internal memory with 32 GB micro SD support
• Bluetooth, WiFi, Dual SIM with one SIM HSPA 3G.
• 1600 mAH battery
• Android 4.1 JellyBean

The ZTE Blade C is a low end offering that comes at a cheaper price of Rs. 7,599. The complete specifications are -

• 4 inch WVGA 800×480 display
• 11.9mm thick, 130g weight
• 1 GHz Dual Core processor with 512 MB RAM
• 4 GB internal storage with 32 GB micro SD card support
• 3 MP fixed focus rear camera with 720p video recording
• Bluetooth and WiFi connectivity, DUAL SIM with 1 3G and the other EDGE
• 1600 mAH battery
• Android 4.1 Jellybean

Apart from the Blade range, ZTE has also launched the Grand X, its supposed flagship launch of its Indian portfolio with a 5 inch screen and a much lower end ZTE Kis Flex at Rs. 5,799.

The Kis Flex is undoubtedly a low end offering for first time smartphone users. Its complete specifications are -

• 3.5 inch QVGA 320×240 display
• 1 GHz processor with 256 MB RAM
• 512 MB internal memory with micro SD cards support upto 32 GB
• 2 MP fixed focus rear camera
• Dual SIM, with 3G on primary SIM
• WiFi, 3G, Bluetooth and GPS

All these device seem to be almost similar with an exception to the Kis Flex. ZTE’s strategy seems to be flooding the market with small differences in the price range. We’ll be letting you know more details as we go hands on with it some time soon. Till then, check our blog for more information.