Ford EcoSport SUV launched at a starting price of Rs 5.59 lakh

Ford India aims to hit a sweet spot by aggressively pricing its compact SUV EcoSport. The vehicle is priced at Rs 5.59  lakh onwards.
The Trend variant packs in additional equipment such as steering mounted audio controls, front and rear power windows, body coloured door handles, silver coloured lower front grille, body coloured ORVMs, height adjustable driver's seat, removable parcel tray, underseat storage space, an illuminated vanity mirror for the front passenger, reclining and folding rear seats along with emergency brake hazard warning and more importantly ABS.

Moving onto the Titanium variant of the Ford EcoSport, buyers will get a lot more kit than the Ambiente and Trend variants both in terms of equipment and cosmetic enhancements such as climate control, keyless entry and engine start/stop, cooled glovebox, one touch up/down driver's window, cd/mp3 player, a 3.5 inch display screen for the infotainment system with SYNC voice control, fuel computer, front fog lamps, a 12V power outlet for rear passengers.

Exterior visual enhancements setting the Titanium variant of the EcoSport apart from the Trend variant are its chrome front grilles, silver roof rails and 16-inch alloy wheels. On the inside the EcoSport Titanium is distinguished from its lesser varaints by the leather wrapped steering wheel and manual gear knob, driver's arm rest, adjustable lumbar support and front sunglass holder.

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