No Mailbox? No Problem. Boomerang For Android Brings Gesture-Based Email Management To Gmail Users
Baydin, the
startup behind a suite of productivity add-ons for Gmail, Outlook, and
Google Calendar, is today bringing its inbox management solution
Boomerang for Gmail to the mobile platform. With a new app called Boomerang for Android,
the company is iterating on its previously web-only application in
order to offer non-iPhone users their own gesture-based, email
scheduling and snoozing application, similar in some ways to the iOS app
Mailbox.
Prior to its $100 million acquisition by Dropbox, the hype around the Mailbox app was incessant. Naysayers will argue that the app was perhaps overly fawned upon by tech press (yes, including ourselves), but that opinion ignores the fact that users are checking their email on the go, and especially on mobile devices like their iPhone, more than ever before.
While Baydin’s add-ons may have been around longer, offering browser plugins for web apps is no longer seen as the most innovative solution to the information/email overload problem, no matter how clever they are. That’s why Baydin’s launch of a mobile application is notable. It’s now stepping up to compete in the area where there’s still a major need for better management tools.
Baydin CEO Alex Moore agrees, saying mobile has been the number one request from customers, and the company is thrilled it finally had the resources to deliver.
Google, of course, has not been ignoring the email management problem. The company recently introduced new features to its Gmail app, which helps to automatically categorize incoming messages as “updates,” “promotions,” and “social,” and then moves those into designed sections of the inbox.
But Baydin’s Boomerang app isn’t about pre-sorting email, it’s more about managing your responses and other actions. By swiping to the right, you have the standard option to archive a message, while swiping to the left lets you choose from more actions including also delete, snooze (aka “boomerang” – where the app gets its name), label, mark as read and star.
Scheduled messages can be configured with a tap to go out in 2 hours, 4 hours, tomorrow, 2 or 4 days, a week, or you can type in a date and time to be even more specific. In addition, the app can bring back messages to the inbox if there’s no response, allowing for further follow up
Prior to its $100 million acquisition by Dropbox, the hype around the Mailbox app was incessant. Naysayers will argue that the app was perhaps overly fawned upon by tech press (yes, including ourselves), but that opinion ignores the fact that users are checking their email on the go, and especially on mobile devices like their iPhone, more than ever before.
While Baydin’s add-ons may have been around longer, offering browser plugins for web apps is no longer seen as the most innovative solution to the information/email overload problem, no matter how clever they are. That’s why Baydin’s launch of a mobile application is notable. It’s now stepping up to compete in the area where there’s still a major need for better management tools.
Baydin CEO Alex Moore agrees, saying mobile has been the number one request from customers, and the company is thrilled it finally had the resources to deliver.
Google, of course, has not been ignoring the email management problem. The company recently introduced new features to its Gmail app, which helps to automatically categorize incoming messages as “updates,” “promotions,” and “social,” and then moves those into designed sections of the inbox.
But Baydin’s Boomerang app isn’t about pre-sorting email, it’s more about managing your responses and other actions. By swiping to the right, you have the standard option to archive a message, while swiping to the left lets you choose from more actions including also delete, snooze (aka “boomerang” – where the app gets its name), label, mark as read and star.
Scheduled messages can be configured with a tap to go out in 2 hours, 4 hours, tomorrow, 2 or 4 days, a week, or you can type in a date and time to be even more specific. In addition, the app can bring back messages to the inbox if there’s no response, allowing for further follow up
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